When it comes to property, here at The Acorn Group we really know our onions! Internally, our ‘hive mind’ is put to work every day, with all members of staff able to pick the brains of specialists throughout the group. Our range of knowledge is our secret weapon!
David from Kennington asks:
"Aren't online agents cheaper than high street agents?"
Neil Louth, Managing Director, replies:
"Online-only agents generally charge a smaller flat fee up-front for selling your property, rather than a percentage of the final sale price. While on the face of it this seems like a good deal, consider how incentivised an online agent is to sell your property for the best price possible or even at all, once they have your money. Our model is to levy our sales commission on a “no-sale, no-fee” basis. In simple terms, we are motivated to achieve the best price for a vendor’s home and it’s essential the sale completes if we are to be paid any commission at all.
Typically high street agents spend as much money per property as on-line agents do (if not more) on digital marketing. Even more importantly this is further supported by a physical office presence and dedicated local team of staff, who are focused on delivering the vendors and purchasers requirements. We firmly believe our model will consistently generate the best price (after fees), which is probably the most important factor to consider when measuring the value for money provided by your agent."
Neil joined Acorn at the age of 18 as a Trainee Negotiator, and worked his way up to Group Managing Director, a title which he has held for 16 years. He has an absolute passion for the business, and his property knowledge is unsurpassed. Got a question? Put Neil or any of our panel of property experts to the test.