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Question #1

Q.

Aren’t online agents cheaper than high street agents?

A.

Online agents generally charge a smaller flat fee up-front for selling your property, rather than a percentage of the final sale price. While on the face of it this seems like a good deal, consider how incentivised an online agent is to sell your property for the best price possible or even at all, once they have your money. Our model is to levy our sales commission on a “no-sale, no-fee” basis. In simple terms, we are motivated to achieve the best price for a vendor’s home and it’s essential the sale completes if we are to be paid any commission at all.

Typically high street agents spend as much money per property as on-line agents do (if not more) on digital marketing. Even more importantly this is further supported by a physical office presence and dedicated local team of staff, who are focused on delivering the vendors and purchasers requirements. We firmly believe our model will consistently generate the best price (after fees), which is probably the most important factor to consider when measuring the value for money provided by your agent.

#1

Answered by

Steven Morton
Residential Sales
Steven has worked in property sales for over 15 years. He started his career at Acorn in 2011 within our Central London offices and has developed extensive knowledge of the London and Kent property markets. Steven now heads up our estate agency sales division.

Go ahead, ask Steven anything!

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